05 May Beyond the Guidebooks: 5 Italian Towns Worth Discovering
Five Italian towns you may not have heard of!
One of the great pleasures of travel—especially in Italy—is stumbling upon places you didn’t expect. While iconic cities like Rome, Florence, and Venice are celebrated for their grandeur, there’s a world of quiet, charming Italian towns waiting just off the beaten path. These lesser-known spots offer a more relaxed, authentic experience, perfect for travellers looking to avoid the crowds.
Here are five of our favourite Italian towns—hidden gems that may not make the front cover of guidebooks but offer a richness and warmth that’s hard to find elsewhere. Some of these towns feature in our small group tours of Italy, while others are special places we’ve discovered over the years. Each offers something unique but shares that rare, unspoiled quality that makes travel truly memorable.
1. Cison di Valmarino (Veneto)
Nestled in the heart of the Prosecco Hills, Cison di Valmarino is a perfectly preserved village with deep roots stretching back to Roman times. Once a vital stop on the trade routes linking the Alps with the Venetian lagoon, this quiet town still whispers of its past.
- Explore the ancient via dell’acqua—a water path lined with old mills and stone channels.
- Marvel at Castelbrando, one of Europe’s largest castles, perched above the village.
- Visit during Artigianato Vivo in August to experience the local craft festival.
Whether you’re exploring on your own or joining our Veneto tour in 2026, Cison di Valmarino is a hidden gem that rewards the curious traveller.
2. La Morra (Piemonte)
High on a hilltop in the Langhe, La Morra offers panoramic views of vineyard-covered hills, medieval towers, and rolling landscapes. This quiet town is a cornerstone of Piemonte’s winemaking heritage.
- Sample world-class Barolo wines at charming local bars.
- Stroll to the vibrant Cappella del Barolo, a whimsical contemporary chapel.
- Enjoy regional cuisine in small, family-run trattorias.
La Morra is a highlight of many small group tours through northern Italy, offering culture and wine without the crowds.
3. Vieste (Puglia)
Perched on the dramatic Gargano Peninsula, Vieste embodies the rugged charm of southern Italy. While much of Puglia’s tourism focuses on the Valle d’Itria or Salento, Vieste offers something different—wind-swept coastlines, whitewashed houses, and rich history.
- Wander the narrow streets of the old town with its sea views and hidden staircases.
- Discover Frederick II’s 13th-century castle, a reminder of Vieste’s storied past.
- Relax on long sandy beaches or explore limestone sea caves by boat.
If you’re planning a Puglia tour, don’t miss Vieste for its unique blend of natural beauty and cultural heritage.

Italian Village of Vieste, Southern Italy
4. Glurns (Glorenza) (Trentino-Alto Adige)
Tucked away near the Swiss border, Glurns is a perfectly preserved medieval town with intact walls, towers, and gates. Its small size belies its historical significance and refined charm.
- Walk the entire perimeter of the town in under 30 minutes.
- Explore artisan workshops and cobbled streets lined with arcaded houses.
- Experience the cultural mix of South Tyrol in this storybook-like setting.
Glurns is an ideal stop on Dolomites tours, where history and nature intertwine beautifully.

Medieval village of Glurns, South Tyrol
5. Faenza (Emilia-Romagna)
Known worldwide for its exquisite ceramics, Faenza offers a blend of culture, history, and down-to-earth sophistication.
- Visit the International Museum of Ceramics, showcasing works from ancient Persia to Picasso.
- Admire the elegant Piazza del Popolo and its graceful porticoes.
- Discover local artisans and sample regional delicacies at traditional trattorias.
Faenza encapsulates the essence of Emilia-Romagna—a place where art, tradition, and hospitality come together seamlessly.
Why Discover Lesser-Known Italian Towns?
While famous cities have their allure, these smaller, often-overlooked towns offer a deeper, more personal connection to Italy’s rich tapestry. You’ll enjoy:
- Authentic local culture without the crowds.
- Unique architecture and centuries-old history.
- Intimate encounters with food, wine, and artisan traditions.
- A sense of discovery that makes travel truly unforgettable.
Join us on a small group tour of Italy
Our curated small group tours in Italy take you beyond the guidebooks to places like Puglia, the Dolomites, and the Veneto. Whether you’re after dramatic coastal views, alpine charm, or rolling vineyard landscapes, we have a tour that will reveal Italy’s hidden gems to you.
Explore our Tours
- Puglia Tour 2026
- In the Shadow of the Dolomites tour 2025
- Journey through the Veneto 2026 – Venice, vineyards and villas 2026
FAQs
Q: Are these towns included in your tours?
Some are featured in our itineraries, such as stops in the Veneto and Puglia regions. Others, like La Morra and Faenza, are places we love to recommend for independent travel.
Q: What’s the best way to visit these towns?
Joining a small group tour of Italy ensures you’ll have knowledgeable guides, seamless logistics, and access to local experiences. However, adventurous travellers can also explore independently by car or train.
Q: Are these towns accessible for senior travellers?
Yes! Our tours and suggested itineraries are designed with comfort and accessibility in mind, perfect for travellers 55+ who enjoy cultural exploration at a relaxed pace.
Each of these towns offers something special—whether it’s a grand view, a rich history, or a strong sense of local tradition. They may not be household names, but that’s part of their magic. In a country as layered and lived-in as Italy, the real treasures are often found just off the main road.